About Us

YeYe Toys was built in 2010, based in Indonesia. We are bootstrapping company that has a brick and mortar store and also expanding as an online retailer that selling toys, games and baby gear. We are well-known as one of the biggest SME (small medium enterprise) player in Indonesia, especially for Toys, Games & Baby Product.

We believe every kid have a right to play however they want. To express the wild visions, to be crazy, creative and dreams that only kids can come up with. Our mission to bring stories and the best memorable childhood ever for families with our product by offering a wide range of product assortment, especially in Toys, Games & Baby Product. As time goes by, currently in 2019,  we decided to go big by reaching worldwide customer not only in Indonesia. We were ready to compete in the global market, we also committed to providing excellent services to our customers across the world. Customer is our priority, we keep innovating in our product and becoming a customer-centric company by putting the customer at the center of everything we do.

“Play is the work of the child.” -Maria Montessori